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How Knowledge Management can help CEOs stay ahead of competition

April 23, 2018

Every year brings its share of global trends that take companies by surprise and shapes the global economy. On-demand work, digital dislocation or cognification are just some of the top trends shaping businesses and affecting the marketplace in 2018 according to Forbes. As CEOs aim at staying ahead of these disruptive trends, they recognize the need to change their organization’s design. A 2014 Strategy& survey found that 42 percent of executives expressed deep concerns about their companies’ strategies and their ability to execute them. If you fear that your organization is not aligned with your strategy, smart knowledge management platforms can help you develop an organization design that supports your most distinctive capabilities and talent while communicating your strategy more effectively.

An Interactive and Effortless Interface, the only real way to achieve 100% Adoption


The most important factor for redesign to succeed is ensuring that changes in the organization chart are as effectively and painlessly as possible, in a way that aligns with its strategy, invigorates employees and builds distinctive capabilities. Extensive research has shown that the limited positive impact of traditional knowledge-oriented organization structures was mainly due to low and stalled adoption. Employees were not economically and rationally benefiting from the adoption of new knowledge management tools since these were functional but lacked intuitiveness user-friendliness.


In “Convincing Skeptical Employees to Adopt New Technology”, Rebecca Knight suggested that resistance to change may be minimized by reducing the perception of change for the stakeholders. This rational is one of the pillars of Elqano’s interface design. Since it does not require any manual input from employees, it instantly adapts the knowledge management structure to the existing hierarchical management structure by aligning the employees with the existing functional areas, departments and levels of the organization. Elqano therefore ensures that all the knowledge of the organization is identified, classified and retained.


In order to illustrate the immediate benefits of having a smart knowledge platform in place, let’s imagine that 20% percent of the people who have the most knowledge and expertise in designing and marketing the core products of your company leave the company. How would that talent shortage affect your product launch capability? How might you compensate for this scarcity? How do you speed up the learning capabilities of new comers?


This issue is called the Leaving Expert and is something that CEOs, managers and HR deals with on a daily basis: a competent employee gets a new job elsewhere taking away not only all his / her knowledge but also the network and connections he / she has developed. When installed, Elqano instantly captures all the knowledge of the organization, decodes and prioritizes the most useful  information using machine learning and artificial intelligence.



Avoiding the Pitfalls of Business Process Improvement


Smart knowledge management platforms also ensure that improvements in organization design do not revert to its previous complicated structure. In Forbes “10 Guiding Principles of Organization Design” article, the authors stated that “a company hierarchy, particularly when changes in the organization chart are made in isolation from other changes, tends to revert to its earlier equilibrium”. Traditional knowledge management tools demanded a high level of manual work from employees and resulted in information repertories with outdated documents as employees did not update them. Its implementation failed to upgrade the organization design to a knowledge-oriented structure. It probably removed some management layers and temporarily reduced costs, but all too soon, the layers creep back in and the short-term gains disappeared. Smart Knowledge Management platforms ensure that the latest information is effortlessly available to what each employee needs, thereby incentivizing knowledge transfer and capability building. It establishes a sequence of interventions tht will lead your company from the past to the future.

PwC´s Strategy& survey to 2 800 executives from companies of various sizes, geographies and industries stated that “the root cause of the frustration is incoherence: Many companies’ strategies are not differentiating and are not focused on what the companies are truly good at”.  Using Elqano the company can eliminate non-productive time searching for information, clarifying areas of expertise in the company structure and changing how people interact. It is important that decision rights are clear and that information flows rapidly and clearly from the executive committee to business units, functions, and departments. As a result, CEOs will be able to allocate resources in a way that really supports the strategy and ensure that day-to-day decisions are in line with the strategy.


Contrary to traditional Knowledge management platform that focus on accumulating knowledge, Elqano´s objective is to create a corporate culture that facilitates and encourages the sharing and appropriate utilization of knowledge so that every employee has access to the highest quality of information available at the time when a decision needs to be made.

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Elqano SAS

Technopole Izarbel,

45 allée Théodore Monod

64210 Bidart

Tel: +33 770 27 41 52